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Brand design for the "Kind Ideas" conference in Vilnius, Lithuania. The event was all about sustainable business practices for the Lithuanian and international markets.

The event focused on honest, straightforward and kind ways of approaching the sustainability issues of present day and I wanted to reflect that with a simple yet effective design.

This was the starting point for the project. I wanted the poster to be simple and elegant.

I picked up this particular shape language and arrangement because of it's diversity and adaptability. I also wanted to create a narrative of different elements coming together to create a better future.

The four elements at the bottom left form a structure not unlike a flower. On a second read it seemed to me that this could also represent a business structure. Having one of the leaves green could then point towards the successful implementation of sustainable strategies, which is of course the goal of Kind Ideas.

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